THE INTERNET BANKING PROJECT IN INDUSTRIAL AND COMMERCIAL BANK OF CHINA (SHANGHAI)
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Title: THE INTERNET BANKING PROJECT IN INDUSTRIAL AND COMMERCIAL BANK OF CHINA (SHANGHAI)

Essay Details:

Subject: Book Reports
Author: Ofelia M
Date: July 16, 2014
Level: University
Grade: A
Length: 4 / 969

Essay text:

Domestic as well as foreign competition is violent. Not to forget the fact that ICBC has not been the first bank to embrace internet banking. So, it is all the more reason which places the bank in the most precarious position to continuously shield it self from the volleying competition. - Another pivotal issue was that of the multichannel integration—call center, branch, ATM, and Internet—which is immensely important for large financial institution like ICBC to attract and retain customers with the promise of “anytime, anywhere” account access. Customers are eager to have the kind of flexibility to use whichever channel is most appropriate at a particular time...

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