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This market context was the justification for Interbrew's strategy of expanding into markets around the world through a series of acquisitions of brewers in both mature and growth markets (Beamish and Goerzen 3).
Within a span of four years, Interbrew spent US$2.5 billion on purchases of brewers such as the Canadian Labatt; a purchase that earned Interbrew a minority stake in the second largest Mexican brewer which produced the Sol brand. In addition, Interbrew purchased breweries in identified markets for growth where per capita beer consumption was low in comparison to mature markets in North America and Western Europe...
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