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Title: The Future Of Hybrid Electric Vehicles

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Subject: Technology
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Date: September 10, 1996
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Length: 10 / 2811
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It is a highly competitive and consolidated industry, however, Honda differentiates itself with a value strategy. Internal Analysis Strengths Honda Motor Company has a very strong reputation around the world for building quality, reliable and performance-oriented automobiles, motorcycles and power equipment...

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Honda has traditionally focused heavily on R&D capabilities and thus it tends to be on the cutting edge of automotive technology. Weaknesses Adding high tech and performance-oriented features to their cars has meant that Honda has occasionally had to recall their products, leading to a weaker brand image...

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