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(How much has business given?). While these donations did yield strong benefits for the organisations involved, they did not affect the broader impact of corporations. In fact numerous organisations who were known for their generous philanthropy were also some of the corporate world's worst offenders. An example of this is the Enron Corporation.
Communications led
Once it became apparent that social and environmental impact could affect a company's operations, both positively or negatively, it became a priority in many organisations to publicly embrace CSR or sustainability. However, in many cases, this was based on weak or inadequate understanding of the strategic importance of sustainability, with sustainability remaining an ad-hoc activity not meant to interfere in the 'real business' of running a company...
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Common topics in this essay:
- Corporate Sustainability
- A report of sustainability issues affecting the retail market in the UK and the quality and content of Marks and Spencer’s Sustainability Report.
- Business Functions and Sustainability
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