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Essay text:
The digital camera industry is getting bigger with the technological advancements in society today. Marketers thus need to be aware of the needs of consumers in order to cater to specific target groups as also gain a competitive advantage. The company’s competitors and external environment are discussed for a deeper understanding of the factors influencing the company’s operations.
This report also describes the industry’s segmentation in general and will look at the two types of segmentation with digital camera market, which are demographic variables. However, main market segment is psychographic which focuses on customers’ lifestyle, interest, opinion, etc...
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