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In 2005, it posted $2.5B in sales and $40M net income with year-on-year sales and net income growth more or less at 37% and 900% respectively (Hoovers). With this information, it suggests firm’s bright future and industry fair share of the market. However, external and industry environment analysis is a continuous process (Hitt, Hoskisson & Ireland 2003) that every now and then makes prediction and preparedness an integral part of strategic actions of firms to efficiently manage opportunities and threats outside its organization.
The External Environment: PEST Analysis
In the local environment, local elections to be held on May this year could made Tony Blair’s concentration in national issues such as health and education shift into local issues such as crime, anti-social behavior and environment (Independent)...
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