The comeback of Caterpillar

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Title: The comeback of Caterpillar
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Subject: Business
Date: June 23, 2006
Length: 5 / 1476
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Rather, Caterpillar had the capability of using its global positioning to cushion a decline in one market by increasing sales in another market. Cat's competitors, by contrast, were more heavily dependent on their home market, and therefore were more likely to be affected by a decline in a single market...
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Barton's decision to expand into new markets in Asia, Latin America, and Eastern Europe, was intended to strengthen Cat's global positioning. ? Diversification. Cat's diversification into new products provided the company with another layer of protection against cyclical movements of boom and bust...
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Common topics in this essay:
The Very Hungry Caterpillar   Caterpillar   Financial Analysis of CATERPILLAR (CAT)   How is Scion addressing its Target Market with regard to Positioning and the Product itself?   Market segmentation, targeting and positioning   Marketing Plan For Benefit To Increase Market Share In Its Existing Market Segment   Pharmaceutical Sales Market   Proposed Market Entry Strategy for Tesco - Indian Retail Food Market   The Advantages And Disadvantages Of Free Market Economy, Price Determination With Market Forces. And Government Intervention With Free Market Equilibrium Price And The More Suitable Model For The Sudan   The Comeback of Caterpillar, 1985-2002.   The Comeback of Caterpillar, 1985-2002   The Comeback of Caterpillar   The comeback of Caterpillar   Why is perfect competition often described as the ideal market structure? Compare and contrast with other known market structures.   The History of Caterpillar Engines  
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