The Cola Wars

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Title: The Cola Wars
Essay Details
Subject: Business
Date: April 13, 2005
Length: 17 / 4813
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In May of 1993, Pepsi introduced Pepsi Light and had outdoor and television advertising blitzes. Coca-Cola's strategy was to advertise internationally for Central Europe. Coca-Cola and Pepsi are in a dogfight, but both will end up as winners. When companies like Coca-Cola and Pepsi effectively analyze and solve these problems to everyone's liking, new foreign markets can translate into terrific opportunities in the long run...
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Coke is targeting international growth; Pepsi is growing its snack business. With public opinion split, there's another problem for both Coke and Pepsi. For now, Pepsi's Aquafina is beating Coke's Dasani in the water wars. It's just the latest front in a battle between hundreds of Coke and Pepsi brands: Diet Coke vs...
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Common topics in this essay:
Coca Cola And Pepsi   Coca-Cola Versus Pepsi   Coca-Cola Versus Pepsi   Coca-Cola vs Pepsi   Coca-cola vs. Pepsi   Cola Wars Continue: Coke And Pepsi In The Twenty- First Century   Cola Wars Continue: Coke and Pepsi in 2006   Cola Wars Continued Coke vs. Pepsi in 2006   Marketing Mix Pepsi Vs Cola   Strategic Analysis Of Pepsi And Coca Cola   Swot - Pepsi And Coca Cola   swot - pepsi and coca cola   History Of Pepsi-Cola   Coca-Cola or Pepsi: The True King of Pop   Value Chain of Coca Cola and Pepsi  
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