The Coca Cola Company

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Title: The Coca Cola Company
Essay Details
Subject: Business
Date: March 11, 2000
Length: 6 / 1699
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That year, the trademark ?Coke' received equal prominence in advertising with ?Coca-Cola', and in 1945 Coke was registered as a trademark. The now legendary promise made by Robert Woodruff to General Eisenhower that every American serviceman would "get a bottle of ?Coca-Cola' for five cents, wherever he is and what ever the cost to The Coca-Cola Company" meant that ?Coca-Cola' went wherever the US troops did, making the brand truly international...
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However, it can rely on a few very important aspects. The quality of its taste, the fiercely protected usage of the word "Coke" and the famous logo penned by Frank Robinson. The Quality aspect deserves special attention as Coca Cola found out at great expense when they announced a change in the formula to a sweeter less tangy taste on April 23, 1985...
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Common topics in this essay:
1 to 3 year Business Plan for Coca Cola   Advertising of coca-cola   Coca Cola Company Marketing Plan   Coca Cola Company   Coca-Cola Company   Coca-Cola Company   coke a cola   coke-cola   Killer Coke: the campaign against Coca-Cola   New Coke; Coca-Cola’S Big Mistake   The Coca Cola Company, a threat for competition?   The Coca Cola Company   The Coca Cola Company   The Coca-Cola Company: A Global Presence   Discuss the company’s reputation (Justified or not) in light of the concept of “managing interdependence around the world.” What does it take to be a “good citizen” in host countries? How well has Coca-Cola fared in this regard? What doe...  
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