the body shop plc
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Title: the body shop plc

Essay Details:

Subject: Business
Author: Doreen H
Date: March 25, 2017
Level: University
Grade: A
Length: 2 / 378

Essay text:

The company combines activism with marketing, encouraging women to focus on self-esteem and social and environmental causes. The Body Shop operates 2,045 stores (nearly two-thirds are franchised) in 52 countries. It also sells its products via The Body Shop at Home, an in-home sales program the UK, the US, and Australia. Surpassed by Intimate Brands' Bath & Body Works, the company gave up manufacturing to focus on retailing. Founder Dame Anita Roddick and Gordon Roddick (her husband) own nearly 20% of the company. Sample Overview & History Key Numbers Company Type Public (London: BOS) Fiscal Year-End February 2004 Sales (mil...

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