Title: The Body Shop, Marketing Mix &Amp;Amp; The 4 P'S

Essay Details

Subject: Business
Author: Tiffany H
Date: January 26, 2014
Level: University
Grade: A
Length: 1 / 281
No of views: 0
Essay rating: good 0, average 0, bad 0 (total score: 0)

Essay text:

We are talking about so-called convenience goods with a short durability at relatively low prices. Price The Body Shops prices are low/ medium. Based on where you by them ore what you buy. So the products are comparatively cheap which means that many can afford them. It is important that the company knows its target group and knows what the target group is willing to pay for the products...

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Based on where you by them ore what you buy. So the products are comparatively cheap which means that many can afford them. It is important that the company knows its target group and knows what the target group is willing to pay for the products. Of course, prices should always be com-petitive. Therefore it is vital for the company to have information about competitor’s prices...

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