Title: Textual and Visual Analysis of an Advertisement

Essay Details

Subject: Music and Movies
Author: Brian C
Date: June 12, 2015
Level: University
Grade: A
Length: 6 / 1750
No of views: 0
Essay rating: good 0, average 0, bad 0 (total score: 0)

Essay text:

David Beckham in this advertisement can be seen as saying, "I demand you to enjoy this product and its benefits." Klein reaffirms this idea by stating that "advertising has shifted from a focus on the qualities of a company's products to a focus on engaging consumers in an intimate relationship with the intangible personality or soul of a brand" (Klein 5-8)...

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This is exactly what Beckham is doing, creating a relationship with the consumer. The placement of the product also presents an interesting idea. Because the common convention is to read from left to right, top to bottom, the placement concerning this advertisement is strategically in the lower right-hand corner...

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