Title: Testing

Essay Details

Subject: Biographies
Author: Larry A
Date: November 2, 2013
Level: University
Grade: A
Length: 1 / 258
No of views: 0
Essay rating: good 0, average 0, bad 0 (total score: 0)

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The Internet is perhaps the biggest source of business information. Links to some useful sites are provided in Websites. By the time you have finished the course, you will hopefully be able to recognise marketing issues in media coverage that do not necessarily mention the word marketing. In addition to the course textbook, there are a number of other books that you might find of help: Piercy, N (2002) Market Led Strategic Change, 3rd Edition, Butterworth Heinemann Specific topic - Market led strategies and the importance of the customer...

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Very (too!) detailed Ambler, T (2003) Marketing and the Bottom Line, Prentice Hall Useful applications of metrics to marketing

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