tesco case study
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Title: tesco case study

Essay Details:

Subject: English
Author: Michelle M
Date: December 17, 2012
Level: University
Grade: A
Length: 28 / 8297

Essay text:

I am also grateful for the assistance of British Stores & Shops Association and, in particular, The George Spencer Trust under individual Research Awards. Abstract Purpose – This article examines the internationalisation of Tesco and extracts the salient lessons learned from this process. Design/methodology/approach – This research draws on a dataset of 62 in-depth interviews with key executives, sell- and buy-side analysts and corporate advisers at the leading investment banks in the City of London to detail the experiences of Tesco's European expansion. Findings – The case study of Tesco illuminates a number of different dimensions of the company's international experience...

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