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It could offer the product at a price which is substantially higher than its competitors, try to offer the product at a price which is slightly higher than its competitors or defer the launching.
Each of the 3 options is assessed separately against the 3 criteria that have been used for evaluation.
Conclusively, it is recommended that the launching should be deferred by 3 months. A contingency plan is also discussed which suggests that the product should not be launched to the market at all.
(Word Count- 106)
TABLE OF CONTENTS: PAGE NO.
SITUATION ANALYSIS………………………..........
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