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Title: Terra tech

Essay Details

Subject: Business
Author: Salvador M
Date: April 8, 2016
Level: University
Grade: A
Length: 13 / 3885
No of views: 0
Essay rating: good 0, average 0, bad 0 (total score: 0)

Essay text:

TeraTech has proposed a new product would combine TeraTech's CRM expertise with analytics and modeling; the results would allow pharmaceutical companies to maximize the value of their data and refine their marketing efforts for maximum effectiveness. The CEO has given the Chief Marketing Officer (CMO), Christine DeFalco, the assignment of building a strategic marketing plan for this new product to present to the Board of Directors...

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DeFalco has many challenges and opportunities to view and outline in order for the company to reach to following objectives. TeraTech needs to develop a new product to maintain a competitive advantage, ensure future profitability and reach satisfactory customer service levels to enable TeraTech to stay a dominant factor in the pharmaceutical industry...

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