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I shall compare and contrast the RBV with Porter's Five-Forces (FF) model, finally drawing conclusions to what has helped Starbucks the most to remain ahead of the field in the coffee bar industry, and reap considerable profits.
I have chosen Starbucks as a leading company because it has demonstrated a phenomenal rate of growth over the last decade. Since starting out in 1971, there are now more than 8000 stores in over 30 countries (www.starbucks.com). The company's success could be credited to a solid business strategy, which will be analyzed subsequently using RBV.
RBV is a relatively recent approach to competitive advantage, which focuses on the firm's specialized traits...
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