Tata’S Acquisition Of Ford’S Luxury Brands
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Title: Tata’S Acquisition Of Ford’S Luxury Brands

Essay Details:

Subject: Business
Author: Reginald D
Date: January 21, 2015
Level: University
Grade: A
Length: 3 / 804

Essay text:

The luxury brands would give Tata access to the know-how and the networks it would need to expand its presence abroad as well as to upgrade the vehicles it offers in its booming home market. The acquisition, which could cost more than $1 billion, also would fit the Tata Group's plans to become one of India's first global brands and diversify its businesses overseas. "It is a part of their larger agenda of going global to acquire more technology" and new markets, says Jigar Shah, director at K.R. Choksey Shares & Securities in Mumbai. "In each of the group's businesses they have tried to delink themselves from India because India has its own [political and economic] risks...

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