Target Audiences

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Title: Target Audiences

Essay Details:

Subject: Business

Author: Carl B

Date: April 14, 2012

Level: University

Grade: A

Length: 3 / 617

Essay text:

are much more popular than liquor commercials, but the liquor companies are making efforts to gain commercial time. Seagram's commercials have appeared during weekend college and professional football telecasts, Monday Night Football, and during a 7:00 P.M. showing of the Cosby Show. The company's radio ads also ran on youth-oriented, rock-and-roll format radio stations. But it is felt that the media influence is so strong, allowing liquor ads on the air can only lead to greater alcohol consumption and higher levels of alcohol problems. Tobacco companies also claim they don't target young people, but that is hard to believe...

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