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Internal and external influences on consumer behavior are all factors that must be considered when applying marketing strategies. Learning and memory theories are also factors considered when applying marketing strategies. In addition, strategies for repositioning the 4 P’s (product, price, promotion, and place) as they relate to consumer behavior must be initiated. The elements of the consumer decision-making process must also be considered as well as analyzing the post-purchase process of the target customer. And finally, developing a timetable and criteria for measuring the success of the repositioning strategy is important...
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