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Title: Tanishq: Positioning To Capture Indian Women’S Heart

Essay Details

Subject: Business
Author: Norma W
Date: September 21, 2013
Level: University
Grade: A
Length: 6 / 1723
No of views: 0
Essay rating: good 0, average 0, bad 0 (total score: 0)

Essay text:

Placed against targets to achieve 65 percent of the international market by 2010, India’s gem and jewellery industry has registered an impressive 21.33 percent growth in exports iii. India dominates the world’s cut and polished diamonds (CPD) market. In value terms, the country accounts for approximately 55 percent of global polished diamond market and nearly 9 percent of the jewellery market...

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According to GJEPC's provisional estimate, cut and polished diamonds registered 19.06 percent growth in exports at US$ 7.11 mn. iv. India accounts for 80-85 per cent of the world’s CPD market in volume terms, 55-60 per cent in value terms and about 90 per cent in unit terms. Other major players in the global CPD market are Belgium and Israel...

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