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Title: sydney olympics: the best olympics ever

Essay Details

Subject: Business
Author: Carolyn P
Date: April 4, 2011
Level: University
Grade: A
Length: 4 / 981
No of views: 0
Essay rating: good 0, average 0, bad 0 (total score: 0)

Essay text:

However, today marketers must look from a different viewpoint - not from the viewpoint of those who create, develop and nurture brands but from the point of view of the ultimate audience, the consumers of brands. Therefore, a successful brand understands its perception and therefore the people who perceive it (Keller, 2003)...

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Therefore, a successful brand understands its perception and therefore the people who perceive it (Keller, 2003). The Sydney 2000 Olympic Brand: Focus on Brand Elements to Build Brand Equity Sydney 2000 is an unparalleled brand management success story. The full integration of the Sydney 2000 brand development and brand management philosophy was central to the overall success of the Sydney 2000 Olympic Games and marketing programs...

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