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Title: SWOT of Toyota

Essay Details

Subject: Business
Author:
Date: February 13, 2013
Level: University
Grade: A
Length: 2 / 588
No of views: 0
Essay rating: good 0, average 0, bad 0 (total score: 0)

Essay text:

This is an example of very focused segmentation, targeting and positioning in a number of countries. In 2003 Toyota knocked its rivals Ford into third spot, to become the World's second largest carmaker with 6.78 million units. The company is still behind rivals General Motors with 8.59 million units in the same period...

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Its strong industry position is based upon a number of factors including a diversified product range, highly targeted marketing and a commitment to lean manufacturing and quality. The company makes a large range of vehicles for both private customers and commercial organizations, from the small Yaris to large trucks...

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