SWOT of Circus Circus
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Title: SWOT of Circus Circus

Essay Details:

Subject: Business
Author: Heather S
Date: March 15, 2016
Level:
Grade: A
Length: 2 / 444

Essay text:

"Circus buffet is the busiest buffet in the world" (http://www.scripophily.net/cicieninne19.html) it was renovated in 1998 and since then it has served over 8,000 customers per day. ? Circus has an aggressive growth strategy and a corporate structure designed to enhance that growth. Also it has a strong cash position; and was able to build Excalibur with internal generated funds. Weakness ? Circus has heavily invested in renovating the casinos. ? Drop in earnings because of disruption of services due to renovations of existing facilities. ? Three properties were purchased in 1995 and located in Jean and Henderson, Nevada but each one has limited hotel space (1116 rooms' total) and depends heavily on 1-15 traffic...

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