SWOT BMW
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Title: SWOT BMW

Essay Details:

Subject: Business
Author: Kenneth C
Date: September 9, 2015
Level: University
Grade: A
Length: 20 / 5834

Essay text:

Shown here is a BMW 2002. [edit] Pre-WWII BMW was founded by Karl Friedrich Rapp in October 1913, originally as an aircraft engine manufacturer, Bayerische Flugzeug-Werke. The Milbertshofen district of Munich location was chosen because it was close to the Gustav Otto Flugmaschinenfabrik site, a German aircraft manufacturer. The blue-and-white roundel BMW still uses (illustrated above right) alludes to the blue and white checkered flag of Bavaria and also indicates the origin of BMW by symbolizing a spinning white propeller on a blue-sky background. In 1916 the company secured a contract to build V12 engines for Austria-Hungary...

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