Swot Analysis Of Body Shop
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Title: Swot Analysis Of Body Shop

Essay Details:

Subject: Business
Author: Elena W
Date: May 19, 2017
Level: University
Grade: A
Length: 3 / 737

Essay text:

The cosmetics franchise is considered to be one of the biggest around the globe with a well established reputation in 54 countries. L’Oreal, the dominant company in the beauty industry, acquired Body shop in 2006. Although Body Shop has become a subsidiary of L’Oreal S.A it still acts according to its own policy, values and ethical code. The acquisition has solved Body Shop’s financial problems and has provided the means for expansion to a bigger market share. Introduction This report will be a SWOT analysis of Body Shop’s retail outlet in Canada Water. It will mainly focus on: • Strength, weaknesses, opportunities and threats of the particular retail outlet...

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