Swot Analysis Coke

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Title: Swot Analysis Coke

Essay Details:

Subject: Business

Author: Gladys C

Date: February 9, 2017

Level: University

Grade: B

Length: 2 / 548

Essay text:

The market for flavored sparkling beverages grew 9.2% in the last quarter of 2007, evidence that there remains room for expansion within that product segment. The vast goodwill value of Coca-Cola’s trademarked name allow the company to release new products in categories outside of the soft drink sector. This opportunity must be taken advantage of in order to compete with Pepsi, the only other significant competitor with comparable goodwill value. Diet Coke and Coke Zero could see increased sales in the US due to recent trends in sugar consumption and weight awareness. Opportunities also lie in diversifying Coca-Cola’s brand portfolio, and the recent acquisition of the Brazilian tea manufacturer Leao Junior will allow Coca-Cola to target a more health conscious market segment...

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