Title: SWOT Analysis

Essay Details

Subject: Technology
Author: Latia C
Date: March 24, 2012
Level: University
Grade: A
Length: 6 / 1781
No of views: 0
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Essay text:

Their games have consistently focused on touching people’s emotions and have received critical acclaim from both players and critics alike numerous Game of the Year honours, including multiple awards from the Academy of Interactive Arts & Sciences (LucasArts official website).Much of their recent success has been on the franchising of the companies two major films, Indiana Jones and Star Wars...

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According to Anita Frazier, industry analyst for toys and games at NPD Group, "Star Wars games generally sell very well, and the Star Wars franchise is one of the top 10 video-game franchises of all time."( Lane F, 2008) Another franchise of LucasArts the hugely popular ‘Indiana Jones’ series has an eagerly anticipated game in production...

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