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Essay text:
In the Chinese New Year of 2003, all the statues of Colonel Sanders in KFC outlets in China were put on the Chinese traditional suits which are known as "Tang suits".
One feature noticeable in KFC's commercials is its preference on the representation of an ancient art form of China-Beijing Opera. It is interesting to find a U.S. fast food brand presents a declining traditional art and attaches pop culture elements with it. One of the commercials depicts a Beijing Opera actor in costume and with make-ups still on his face is about to have his KFC meal (figure 3.1). The second commercial exhibits the contradiction and later harmony of a father and son; the roles of father and son stand for two generations and serve as the distinct incarnations for traditional and pop cultures...
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