Swot Analysis

Essay text:

Since then, the company has sustained the development of high-end tourism and has contributed to position Mauritius as one of the most sought after destinations in the world. 9 prestigious hotels Beachcomber owns and manages eight of the finest hotels in Mauritius and the most luxurious hotel in the Seychelles. These hotels represent the highest quality in the Indian Ocean when it comes to luxury and variety. « Dream is a serious thing » This is the new corporate signature of Beachcomber Hotels which reflects the level of commitment to excellence to making dreams come true… Corporate statistics • 1 938 rooms (18% of hotel rooms available in Mauritius) • 33 categories of rooms • 24 restaurants in Mauritius and 2 restaurants in the Seychelles • An occupancy rate of 79% from October 2006 to September 2007 • 146,000 clients from October 2006 to September 2007 compared with 106,800 from October 2005 to September 2006 The ingredients for success A constant investment • 1999 : 20 million euros to renovate Shandrani • 2000 : 4 million euros to completely refurbish Le Mauricia • 2001 : 30 million euros to build Dinarobin Hotel Golf & Spa • 2001 : 35 million euros to rebuild Paradis Hotel & Golf Club • 2002 : 40 million euros to build Sainte Anne Resort & Spa in the Seychelles • 2003 : 2 million euros to renovate Royal Palm • 2004 : 1,2 million euros to renovate Trou aux Biches • 2005 : 10 million euros to renovate Le Canonnier • 2006 : 8 million euros to renovate Le Victoria • 2006 : 4 million euros to renovate Paradis Villas • 2006-7 : 8 million euros to renovate Shandrani Resort & Spa • 2007 : 10 million euros to renovate Le Mauricia • 2007 : 5 million euros to renovate Royal Palm A tradition of excellence Beachcomber’s strong points are superb service, legendary hospitality and an extensive range of free sports and leisure in its hotels...