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The SWOT Analysis will identify strengths and weaknesses of the business and external opportunities and threats. SWOT analysis can be used to explore a range of situations such as existing marketing strategies, consumer perception of products, effectiveness of distribution and brand image. For example in the case of Antillean Baking Company, the firm may be able to assess their strengths and weaknesses and the strengths and weaknesses of its competitors which would be the threats and opportunities to the firm. This information may help Antillean formulate the reason for the lost market share.
(b) In preparing a strategic plan to regain its lost market share Antillean Baking Company must first find out what factors caused the decline in market share...
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