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If they are impressed, they will trust the company and build a loyalty to it.
· It is the only product of its kind, therefore, it would have a large target audience
· As my company is new, it has no reputation. This could be seen as a weakness, but I prefer to see it as strength, because although it has no goodwill, it also has no bad will against it. Goodwill can be built over time.
· My distribution costs would be kept to a minimum, as my channel would be very small. - My Company ® Wholesalers ® Retailers ® Consumers.
· Decisions can be made quickly as there will be a small management team...
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