Swisher Mower Case Write-Up
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Title: Swisher Mower Case Write-Up

Essay Details:

Subject: Business
Author: Frances S
Date: February 23, 2017
Level:
Grade: A
Length: 4 / 1009

Essay text:

However, the front-engine mowers were most popular. There were ten major competitors in the industry in 1995. Private-label riding mower sales were on the rise. Total industry sales had 65-75 percent coming from private-labels. National retail merchandise chains contributed 24 percent of sales in the retail distribution of OPE. B. Company SMC is a relatively small manufacturer with a long history and strong brand image. Sales had been consistent for approximately the past 5 years when SMC received a proposal in early 1996. They were currently selling three main mower units. A zero-turning radius riding mower, the Ride King, which accounted for 63...

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