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Essay Details:
Essay text:
(IJM Properties, pg. 1).
The focus of IJM's property development activity continues to be in Penang, the Klang Valley and Johor, where the group maintains a strong competitive position. The scenario of this assignment concentrates on the high end buildings through its IJM's motto ? "Excellence Through Quality".
IJM has gained international recognition and stronger international support, thus it serves as an opportunity for the company to venture back into the local residential property market. Thus in order for the company to achieve that, it may have to consider about adding value in its business operation which explains why value chain analysis serves as an excellent tool to analyze a firm's competitive position than SWOT analysis does by itself...
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