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So your bulk email marketing according to this definition can be compared to spam! Although, many countries don't have any strict laws dealing with spam, you have to be very careful about it as unsolicited promotion or ad from unfamiliar addresses does more harm than good.
In the face of the spam problem, your biggest challenge is to execute a successful email marketing campaign. Below are some of the tips to develop a successful email marketing campaign.
First, define the goals and objectives of your email marketing campaign. New customer acquisition, customer retention, stronger relationships, repeating sales? Are you providing helpful information or trying to prompt a particular response? You should have separate plans to help you reach your goal, simply because your target audience and your message will be different...
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