Success in automobile industry
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Title: Success in automobile industry

Essay Details:

Subject: Business
Author: Lois B
Date: October 30, 2015
Level: University
Grade: B
Length: 12 / 3409

Essay text:

As time passing by, not only American auto brands and European auto brands in the world, but also Korean auto brands and Japanese auto brands. Especially the Toyota is an auto giant brand from Japan. The global automobile market is not as simple as one hundred years ago. Therefore, how to survive in a new competitive automobile industry is become a serious issue for American automobile brands, General Motors (GM) and Ford Motor Co. (Ford), which both have one-hundred-year history. Offer variety automobile products, such as convertible, coupe, hatchback, sedan, SUV, truck, van, and wagon is not the only way to satisfy automobile customers...

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