Subway's Marketing Strategies
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Title: Subway's Marketing Strategies

Essay Details:

Subject: Business
Author: John P
Date: January 20, 2017
Level: University
Grade: A
Length: 10 / 2878

Essay text:

Approximately 5000 of these locations are non-traditional units -- such as convenience stores, truck stops, colleges/universities, hospitals, military bases, arenas, shopping malls, and more. Their goal is to be the largest fast-food franchise in every market. But let’s get one thing straight, Subway is not your everyday fast food outlet. They don’t sell hamburgers or greasy French fries; they’re in the business of healthy eating, their main products being their submarine sandwiches which are made right in front of your eyes by the highly efficient staff members. The 5 most important strengths of SUBWAY Brand Awareness Even though it is not that well known in South Africa, Subway is brand that is known the world over for their fresh tasting products and innovative store placements...

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