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Title: Subway

Essay Details:

Subject: Miscellaneous
Author: Maria N
Date: October 14, 2012
Level: University
Grade: A
Length: 2 / 498

Essay text:

Mcdonalds quote. The claustrophobic conditions have cut the industry's sales-growth rate in half over the past decade and left chains struggling to find spots for new stores chainopenings 10/03 Swot Point of leverage Competition Mcdonalds Burger king Wendys Kfc Strategic response Build a value proposition to resonate with the masses Marketing campaign that started in jan 00. jared fogle and eat fresh. -Subway has "really tweaked the menu, adding a line of gourmet sandwiches, including seven subs with six grams of fat or less," said Winograd, also citing a new Italian-influenced store design package being installed in the chain's new remodeling program...

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