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The concept dates back to the literal beginning of psychology as an empirical science separate from philosophy in the seminal writings of Johan Friedrich Herbart (1776-1841). Herbart argued that ideas (i.e., both perceptions and thoughts) differed from one another in strength, and inhibit or suppress one another in a dynamical fashion, competing with one another to achieve enough strength to rise above the “limen of consciousness” and, hence, be consciously experienced.
Pratkanis and Greenwald identify four types of subliminal stimuli: (1) sub threshold stimuli, which are presented at energy levels that are too weak to be detected by the audience (e...
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