Title: Strategic Planning

Essay Details

Subject: Business
Author: Louise P
Date: January 20, 2012
Level: University
Grade: A
Length: 2 / 499
No of views: 0
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Essay text:

Strategic planning has historically been taken care of by top management every one to ten years. A little history; "by the early 1980s, as U.S. companies found themselves battered by global competitors and more nimble entrepreneurs, the cerebral strategizing of the past looked like a luxury of a more leisurely era...

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Suddenly, Corporate America was frantically struggling to catch up. Instead of weaving elegant stratagems, companies were scrambling to improve quality, restructure, downsize, and reengineer" (Byrne). But today strategic planning is making a comeback, "suddenly, the idea of rising above the tumult of day-to-day business to ponder the future of markets and competitors is looking attractive again"(Byrne)...

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