Strategic Plan Analysis

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Title: Strategic Plan Analysis
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Subject: Business
Date: January 10, 2005
Length: 6 / 1619
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It is the opinion of the writer of this paper that Swift has covered all the essential components that a good vision requires to be an affect part of the company’s strategic plan. Mission Swift’s mission statement is quite simplistic in nature. It basically states that “Swift will achieve excellence through Total Quality Management, profit improvement, innovation, advanced technology, and communication” (Swift Transportation CO...
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It basically states that “Swift will achieve excellence through Total Quality Management, profit improvement, innovation, advanced technology, and communication” (Swift Transportation CO. Inc., 2007, pp. 2-3). According to various practitioners and academicians of strategic management, missions statement vary in length, content, and format, but an effective mission statement should “exhibit nine characteristics or mission statement components since the mission statement is the most visible and public part of the strategic management process, it is important that it include most, if not all, of these essential components” (McMurry University, 2006)...
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