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Knowing the need is important to any organisation because it represents the why and how behind the customers actions (Peppers and Rogers 2004). However, the behaviour of the customer varies depending on their age group (Cartwright and Baird 1999).
Carnivals 1987 customer profile shows that 30% of their passengers were between the age group of 25 and 39 (Wheland and Hunger 2006). Therefore, it is assumed that 70% of the passengers are over 40, traditional cruise market is for the post family segment (Cartwright and Baird 1999) which can be seen in the over 50 year olds. A study shown by Cartwright and Baird (1999) reflects the top eight reasons why people go on cruises (cf...
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