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Furthermore, that strategy Nivea will
provide the resource and skills to manufacture the new Billabong Sun protector cream; this product
launch is motives by the flexibility and the ease to achieve market access, competence and development
with the support of Nivea (Bengstsson, 1998). Varadarajan and Margaret mention in their research the
possibility to accelerate pace of entry intro a new product-market. In fact, for Billabong it will result with
lower investment risk due to lower manufacturing costs with the support of Nivea and lower marketing
costs with the current resource of Billabong around the world...
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