strategic marketing
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Title: strategic marketing

Essay Details:

Subject: Business
Author:
Date: November 15, 2013
Level: University
Grade: B
Length: 13 / 3647

Essay text:

China’s demand for fashion retail p.6 2. Consumer attitudes towards brands p.7 3. Consumer attitudes towards price p.7 4. Competitor analysis p.8 Caroll in the world p.10 The role Caroll could play in the Chinese society p.12 1. Objectives p.12 2. Marketing mix p.12 3. PEST analysis p.14 4. Ansoff Matrix p.15 5. Boston Box p.16 6. The future challenges of Caroll in China p.16 7. SWOT analysis p.17 8. Porter’s Five Forces strategy p.18 Conclusion p.20 References p.21 INTRODUCTION The Asian continent, and China in particular, is now considered as a key to the fashion retail’s development...

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