Strategic Marketing
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Title: Strategic Marketing

Essay Details:

Subject: Business
Author:
Date: February 18, 2015
Level: University
Grade: A
Length: 13 / 3810

Essay text:

It is a large mature market worth an estimated ?40 billion world wide (based on sell out value) and is not only dominated by the Original Equipment Manufacturer’s (OEMs) but by a plethora of re-manufacturers, refillers and compatible suppliers who have positioned themselves as low cost alternatives to the “big three”. The Samsung compatible range that my company distributes is not as inexpensive as those offered by these re-manufacturers, refillers, etc and being a start up business, had neither the funds nor resource to mass market the product range. I therefore took a niching strategy approach, focusing on resellers who fitted a certain profile...

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