Title: strategic management

Essay Details

Subject: Business
Author: Samantha K
Date: January 25, 2012
Level: University
Grade: A
Length: 3 / 652
No of views: 0
Essay rating: good 0, average 0, bad 0 (total score: 0)

Essay text:

Every year, bear makers create and market hundreds of original models."1 Vermont Teddy Bear Company was founded in 1981 by John Sortino selling hand-sewn teddy bears out of a push-cart in the streets of Burlington, Vermont. Since this time, the company's focus has been to design, manufacture, and direct market the best teddy bears made in America using quality American materials and labor...

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Problems arose in 1995. Since 1995, the company has had two CEOs. It changed its name to The Great American Teddy Bear Company and then changed it back to The Vermont Teddy Bear Company when customers got confused. From its inception, Vermont Teddy had been known for its Bear-Gram delivery service. In 1996, the company decided to shift emphasis away from Bear-Grams to other distribution channels...

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