Title: Strategic Management

Essay Details

Subject: Business
Author: Thomas V
Date: January 31, 2014
Level: College
Grade: A
Length: 1 / 227
No of views: 0
Essay rating: good 0, average 0, bad 0 (total score: 0)

Essay text:

(Right cost) The strategy has been successful to date and Hero Honda Motors (India) Ltd. is the dominant market leader with over 50% of market share, ahead of closest competitors Bajaj (Kawasaki JV) and TVS-Suzuki. Recently new challenges have come up: in 1999, Honda has set up a 100% owned subsidiary, which produces scooters, and represents a direct competitive threat...

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Hero Honda Motors captured the market for motorcycles in India, by offering an affordable 4-stroke, 100 CC motorcycle, that was extremely fuel efficient. They also established dealerships al over the country ? even rural areas ? . The strategy of Hero Honda Motors was to capture the market by offering a superior product at an affordable price, with excellent customer service...

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