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Steinway Sons Buying A Legend

STEINWAY&SONS: BUYING A LEGEND

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Title: STEINWAY&SONS: BUYING A LEGEND

Essay Details:

Subject: Business

Author: Danny T

Date: February 7, 2015

Level:

Grade: B

Length: 10 / 2722

Essay text:

First, the company has changed hands several times and product quality has become a concern. Second, the worldwide market for pianos has been in a steady decline, and competition for high-end grand pianos has increased. Moreover, they introduced a mid-priced line of grand pianos under the brand name ?§Boston?? in 1992, which represented a major shift in strategy for the company. Within this context, what should the new owners do to leverage the Steinway brand name to increase its profitability in order to receive a worthwhile return on a $100 million dollar investment? That will be the content of this analysis II...

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