Steinway and sons

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Title: Steinway and sons

Essay Details:

Subject: Business

Author: Miguel M

Date: December 23, 2013

Level: University

Grade: A

Length: 5 / 1256

Essay text:

The pianos have been very popular since 1865 when they won several gold medals in America and European exhibitions. Steinway & Sons gained international recognition in 1867 for excellence in manufacturing and engineering. Steinway used innovative technology as long as theories from the famous physicist Herman Helmhotz to improve his pianos. In the 1970’s CBS owned Steinway and the quality went downhill until it was sold and re-established to follow the Steinway tradition in 1985. Today Yamaha has tried to challenge Steinway’s dominance in the concert piano market. Although there is fierce competition, Steinway has come out with two new lines of pianos, one being the Boston Piano and the other being the Essex...

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