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Title: Stealth Marketing

Essay Details

Subject: Business
Author: Estela J
Date: March 24, 2016
Level: University
Grade: A
Length: 1 / 291
No of views: 0
Essay rating: good 0, average 0, bad 0 (total score: 0)

Essay text:

Word of mouth marketing is also compared to viral marketing and buzz marketing. The concept behind word of mouth marketing in any form is to create a snowball effect that will drive potential business to the business for little or no cost. http://www.onpoint-marketing.com/word-of-mouth.htm 3/19 *Product Placement- movies, celebrities, TV shows *Word-of-Mouth * First of all, what exactly is guerilla marketing? As described in Levinson's book, it is an unconventional way of performing promotional activities on a very low budget...

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Word of mouth marketing is also compared to viral marketing and buzz marketing. The concept behind word of mouth marketing in any form is to create a snowball effect that will drive potential business to the business for little or no cost. http://www.onpoint-marketing.com/word-of-mouth.htm 3/19 *Product Placement- movies, celebrities, TV shows *Word-of-Mouth * First of all, what exactly is guerilla marketing? As described in Levinson's book, it is an unconventional way of performing promotional activities on a very low budget...

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