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Word of mouth marketing is also compared to viral marketing and buzz marketing. The concept behind word of mouth marketing in any form is to create a snowball effect that will drive potential business to the business for little or no cost.
http://www.onpoint-marketing.com/word-of-mouth.htm 3/19
*Product Placement- movies, celebrities, TV shows
*Word-of-Mouth
* First of all, what exactly is guerilla marketing? As described in Levinson's book, it is an unconventional way of performing promotional activities on a very low budget. Such promotions are sometimes designed so that the target audience is left unaware they have been marketed to and may therefore be a form of undercover marketing (also called stealth marketing)...
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